Google My Business Everywhere: 7 Tips for Local SEO Success
October 26, 2025
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Discover 10 key insights from your competitors’ SEO strategy and start ranking smarter in Dublin.
Ranking on Google isn’t just about having a nice website or posting on social media now and then. Every day, your business is competing with others that are investing in SEO. That’s why one of the smartest moves you can make is to study what those businesses are doing right, what they’re missing, and how you can do it better.
This guide walks you through exactly what to look at in your competitors’ strategies. If you’re a small or medium business in Dublin looking to grow online, this checklist is for you.
Google is a Race. Know Who You’re Competing With
Your real online competitors aren’t necessarily the shop across the street, they’re the ones showing up ahead of you in search results. If you don’t know who they are or how they got there, you’re flying blind.
Avoid Guesswork and Spot Real Opportunities
Studying your competitors helps you see what’s actually working and what isn’t, so you don’t waste time or budget on guesswork. You can learn from their wins, and their mistakes.
Why It Matters More If You’re a Small Business in Dublin
Dublin is full of local businesses fighting for visibility. If you want to stand out, understanding your competition helps you build a more affordable, realistic, and results-driven SEO strategy.
Ready to analyse your competitors like a pro? Here’s the 10-point checklist we use at Advirsy when we run our SEO Competitor Analysis:
1. Identify Your Real SEO Competitors
Who shows up when your ideal customer searches for your service? Look beyond direct competitors: blogs, directories or marketplaces might be taking up space in Google you could win back.
2. Compare Keyword Analysis
Use tools like SEMrush or Ubersuggest to see:
Which keywords your competitors rank for that you don’t.
Which pages bring them traffic.
What topics your audience is searching that your site doesn’t cover (yet).
3. Evaluate Content Quality & User Intent
Does their content really answer user questions? Is it recent, relevant, and well-written? Figure out how your content compares and where you can improve.
4. Audit Their On-Page SEO
Check how they use titles, meta descriptions, URLs and headings. Small tweaks in structure can lead to big SEO wins.👉 Explore our On-Page SEO Services for more information.
5. Review Technical SEO (Speed, Mobile, Structure)
How fast does their site load? Is it mobile-friendly? Are there errors or broken links? Clean, technical SEO helps websites rank higher.
6. Check Their Backlink Profile
Backlinks are still gold. Use Ahrefs or similar tools to discover where your competitors are getting their links—and if you can get them too (or better).
7. Analyse Their Local SEO Presence on Google
Are they showing up on Google Maps? Do they have more reviews? Is their Business Profile fully optimized? These local signals are crucial. 👉 Compare your findings with our guide: 5 keys to outrank your competitors on Google Maps.
8. See If They’re Running Google Ads (and for What)
Check if they’re investing in paid search. Knowing which keywords they’re bidding on can tell you a lot about what’s converting for them, and where to focus your own budget.
9. Understand Their Blog Strategy (and Posting Frequency)
Do they blog regularly? What kind of content are they creating? If they’re educating your shared audience and you’re not, it’s time to start.
10. Spot Opportunities They’re Missing (and You Can Win)
What are they doing poorly, or not at all? Maybe their site is slow, their blog is outdated, or their local SEO is weak. That’s your chance to shine.
Studying your competitors is only the beginning. What really matters is turning those insights into a plan you can act on, with clear steps, realistic goals, and smart execution.
At Advirsy, we break down your competitors’ strategies and show you exactly what to do next. We don’t just give you graphs, we give you a path forward. We’re here to help you improve your visibility, grow traffic and understand where you stand.
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