Google My Business Everywhere: 7 Tips for Local SEO Success
October 26, 2025
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Learn how to analyse keywords the right way. Advirsy, a Dublin marketing agency, explains how to use keyword types to improve SEO and reach your audience.
As a local Digital Marketing Agency focused on helping small and medium businesses in Dublin grow online, we often hear the same question: “Which keywords should I use on my website?”
The truth is, keywords are the foundation of any successful digital strategy, from SEO to Google Ads. But it’s not just about picking the most popular terms; it’s about understanding how real people search.
In this post, we’ll break down the main types of keywords and show you how to use them to attract better clients, boost your visibility, and build a smart, affordable online presence, even if you’ve never done anything like this before.
If you’re a business owner trying to show up on Google, you don’t need to become a SEO expert, but you do need to understand this:
Not all keywords are created equal.
Some are broad and bring in loads of traffic, but little action.
Others are specific, used by people ready to call, book, or buy.
And some are hyper-local, perfect for ranking on Google Maps or attracting people searching “near me.”
Choosing the right combination of keywords is how you go from just being online… to being found by the right people.
These are one or two-word phrases like:
They get a lot of searches but are very competitive and often vague in intent. A search for “coffee shop” could mean anything: someone looking for a café, a supplier, or just browsing.
🧠 Tip: Use short-tail keywords in your homepage or service titles, but always combine them with more specific terms.
These are longer phrases that reflect real needs, like:
These have lower search volume but much higher conversion. People searching these terms know what they want, and they’re ready to act.
🧠 Tip: Use long-tail keywords in your blog posts and service descriptions for high-quality, affordable traffic.
These include areas, neighbourhoods or even street names:
Local keywords are crucial for Google Maps rankings and attracting customers close to your physical location.
🧠 Tip: Use these in your Google Business Profile, location pages, and anywhere you describe your services.
These are keywords that include your business name or well-known brands/products you sell. They often show up after word-of-mouth or local discovery and are great indicators of brand strength.
🧠 Tip: Make sure you rank first for your own name, and include branded terms in your website, reviews, and social media.
These reflect where the customer is in their decision process:
Commercial (transactional):
Informational (research):
🧠 Tip: Combine both in your strategy. Use informational content (like this blog!) to attract and build trust, and commercial keywords to convert.
Once you understand the types of keywords, the next step is to place them strategically across your digital presence. Here’s where and how to use them:
If you’re using tools like a free keyword analysis tool, Google Keyword Planner, or even a website keyword analysis template, map each keyword to the right spot on your site. You can also run a site keyword analysis to check if you’re currently targeting the right terms, or missing opportunities.
Need help? We offer a complete SEO Keyword Analysis package where we conduct a deep keyword search analysis, use a mix of tools (like Google Keyword Analysis Tool, Semrush, and Search Console), and build a clear, affordable plan tailored to your business.
Understanding the different types of keywords is the first step to building a website that works harder for your business. The right keyword mix makes the difference between being online… and actually getting found.
At Advirsy, we help local businesses in Dublin conduct a full keyword analysis and build strategies that lead to real results, not just traffic.
Want to know which keywords your customers are already searching?
Book a meeting with our experts or explore our SEO Services, and let’s grow your visibility together.
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